Nov 22, 2011

Designer Feature Series: Meet Custom Made



About Custom Made:

My name is Anna Butler, I design and make accessories for my label Custom Made. My background is fashion. I did a degree in Fashion design, then worked as a menswear designer for six years. That’s what I thought I would do for the long term but I got very bored and uninspired so decided to leave and start my own business, Custom Made. I really wanted to do something anti mass production and kind of fell into the UK crafter scene! Initially the label started as a bag label but the range grew to where it is today with bags, purses and jewellery. I love what I do and would never go back. Every day is different and it’s an inspiring way to work, sometimes it doesn’t even feel like work!

Inspirations:

The way mass market shopping is now saddens me. Primark saddens me. Someone somewhere is paying the price for cheap clothing (even if it isn’t you) and I think a lot of people don’t care about the way cheap things are made. So my inspiration is to make nice things in a cottage industry type of way. Pretty bright happy things that make people smile, yeah that about sums Custom Made up!

Best Sellers:


The best sellers at the moment are the hello/bonjour brooches. They appeal to so many people of all nationalities! I guess they are bright and friendly.

We Make Christmas Pop Up Shopping Experience:

I will be selling all items that are currently in the range along with any new items that pop up along the way.  New items pop up all the time. I try to have new items every couple of weeks. I always try to have a little freebie for fairs so look out for that…


Website:
Follow Us On Twitter:
@custommadeuk
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